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Top CRM Platforms for Small to Mid-Sized Businesses in 2024


Posted on July 5, 2024

Customer Relationship Management (CRM) systems have become essential for small to mid-sized businesses (SMBs) looking to manage customer interactions, streamline operations, and drive sales growth. With numerous options available, choosing the right CRM platform can be overwhelming. This blog explores the top CRM platforms for SMBs in 2024, detailing their features, pricing, and suitability for […]

Funding of $30 million is raised by Carbon Robotics to expand the AI-powered LaserWeederTM platform.


Posted on June 28, 2024

Agricultural technology is witnessing a rapid transformation as innovative solutions are developed to meet the growing demand for sustainable farming practices. Among the pioneers leading this shift is Carbon Robotics, a company that has secured $30 million in funding to enhance its revolutionary AI-driven LaserWeeder™ platform. This cutting-edge technology, designed to streamline and improve weed […]

Branding vs. Marketing: Exploring the Delicate Boundary in the Digital World


Posted on June 28, 2024

In the digital age, the distinction between branding and marketing has become blurred, with both functions being more intertwined than ever. Both are essential for business success, but they serve different purposes and require unique approaches. Understanding the boundaries and interplay between branding and marketing can help businesses strategically engage their audience and build long-term […]

Creative Excellence and Cannes Lions: The Buzz that Inspires the Marketing Technology Industry


Posted on June 28, 2024

In the world of advertising and marketing, creativity is king. Nowhere is this more apparent than at the annual Cannes Lions International Festival of Creativity, often hailed as the “Oscars” of the advertising world. Since its inception, the festival has showcased the most innovative, imaginative, and groundbreaking work across the industry. But Cannes Lions isn’t […]

Introducing AI-amplified MarTech Suite: Infosys Aster


Posted on June 28, 2024

In an era where businesses strive for agility, efficiency, and customer-centric marketing, MarTech has become indispensable. Companies continuously look for innovative solutions to streamline marketing processes, enhance customer engagement, and drive conversions. Infosys Aster, the latest MarTech suite powered by AI, is setting a new standard in digital marketing by providing end-to-end solutions that help […]

Martech Intent News: Top GenAI Online Shopping Trends in 2024


Posted on June 28, 2024

In 2024, generative AI (GenAI) will continue to transform the online shopping landscape. From hyper-personalized experiences to automated customer service, GenAI is pushing the boundaries of what’s possible in e-commerce, reshaping the ways consumers discover, evaluate, and purchase products. Here’s a closer look at the top GenAI-driven online shopping trends for 2024. 1. Hyper-Personalization and […]

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